The Italian Football Association, AIC, in collaboration with La Gazzetta dello Sport and Mediaset Premium, promotes all around Italy a special travelling event throughout the month of August. The tour arrives in Rimini in the weekend of "Ferragosto", the Assumption Day, in Piazza Fellini, the heart of Rimini sea area, nearby the Grand Hotel.
On a special truck there is set up an exhibition "Football Heroes" with over 300 tools: the World Cup won by Italy in 2006, the oldest ball from 1922, Scotland's national shirt from 1898 and the Italian shirt from 1934 and much more. It is an unique opportunity to relive the great emotions of football through its objects and a journey through history accompanied by the adrenaline that only football can give. In the village there will be also be set up an area of animation and stands.