BEER ATTRACTION is the international exhibition dedicated to speciality beers, craft beers and food for the Horeca channel. 
It targets all the trade operators in the chain.
The companies in attendance present their new ideas in an interactive environment, showcasing their products in innovative foodservice proposals. Ample space is set aside for the contents and events, which focus above all on enhancing the professionalism of the operators, so investing in the development and growth of the industry as a whole.
At BEER ATTRACTION the entire beer chain is represented and, starting from the 2017 edition, the event is accompanied by FOOD ATTRACTION, the section entirely dedicated to FOOD for the Horeca channel, staged in collaboration with FIC – the Italian Federation of Chefs.
FOOD ATTRACTION is a trade event with an original and innovative format that combines speciality beers with food specialities made in Italy – and much more – for the new formats in the field of eating out.
BBTECH EXPO, the trade fair for beer and soft drinks will be held simultaneously with BEER ATTRACTION.
Browse the brochure