Giving a special welcome this year is CIAO RIMINI CIAO, the visual communication project for the city of Rimini conceived by digital artist Alessandro Malossi: eight images spread in various symbolic places in Rimini - from the beaches to the airport, all the way to the heart of the city - also on display on the ground floor of the City Museum, until the end of June.
The piada that imprints itself on the heartstrings, the mobile phone that demonises its function, the pills with the city's icons do better than Lansox. The works send out a message: slow down, stop rushing, observe, switch off your devices, take your time. Images and words that want to tell a story: that of a city to stay in. ‘CIAO RIMINI CIAO": Rimini nestled between two greetings that are never a farewell, but always an invitation to return.
Between paper and pixels, Alessandro Malossi draws a narrative that is both personal and universal. That of a city that you do not just visit, but which you live, and which invites you to stay: to slow your pace, to switch off your devices, to look deeply, to remember with the heart and not with a cloud.
Because Rimini is good for the heart. And perhaps that is precisely why it stays inside, like a horizon that you never really leave.