Every two years, Rimini's historic Borgo San Giuliano opens its doors to the city for one of its most distinctive and eagerly awaited events: Festa de Borg. Neither a traditional fair nor a food festival, it is a unique celebration of local identity, creativity and community spirit.
Each edition revolves around an original theme that inspires the decorations, performances, exhibitions and activities spread throughout the picturesque streets and squares of the old fishing district. Visitors can enjoy street entertainment, food stands featuring local specialities, art installations and large-scale performances in the waterfront square next to the ancient Tiberius Bridge.
The theme of the 2026 edition is "The Return of Buffalo Bill – This World Is Our Home".
The inspiration comes from a remarkable historical event that took place 120 years ago. On 11 April 1906, Buffalo Bill's famous Wild West Show arrived in Rimini during its European tour. It was an extraordinary spectacle for the time, involving around 700 performers and 500 horses, travelling aboard four special trains. For the people of Rimini, it was a unique opportunity to witness a world they had previously known only through stories and imagination. More than a circus, the Wild West Show was presented as a living representation of distant cultures, landscapes and adventures.
Starting from this fascinating chapter of local history, the festival explores themes of travel, discovery, cultural exchange and the idea of crossing boundaries. For three days, the streets and squares of Borgo San Giuliano will be transformed into a symbolic journey across continents, while remaining deeply connected to the authentic character of the neighbourhood.
The festival will be preceded by a programme of five special preview events, taking place between 29 July and 26 August, designed to engage residents and visitors in the lead-up to the main celebration.
A long-standing tradition of the festival is the Festa de Borg Grand Lottery, now in its 23rd edition. This year's lottery features 18 prizes with a total prize value of €30,400, including a OMODA 5 SUV as first prize. Tickets cost €2.50 each and are divided into four series identified by the letters B-O-R-G. Visitors are encouraged to collect one ticket from each series and create their own lucky "BORG" combination.
New for 2026: lottery tickets that are not selected as winners can be used as a discount of the same value on the purchase of a full-price ticket at Cinema Tiberio in Rimini.
A colourful celebration of history, local culture, creativity and community, Festa de Borg offers a unique opportunity to experience one of Rimini's most authentic and beloved neighbourhoods.